Opportunity to acquire a natural haircare brand specialising in products for curly hair.

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Business opportunity:‍

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Project Eden represents an opportunity to acquire an award-winning haircare brand specialising in natural products formulated for curly hair.

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The Company offers a range of branded haircare products that combine natural ingredients and haircare science to deliver products focused on curl definition and healthy hair.

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The product range is formulated without sulfates, silicones, parabens, mineral oil, petrolatum or artificial colours, and includes vegan-friendly products.

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The business has established a presence across B2C e-commerce and B2B retail and distribution channels.

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The brand has developed a distinctive identity centred around plant-based ingredients and hair health. Its products are marketed towards consumers seeking specialist solutions for curly hair, with a focus on product performance and natural formulations.

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Project Eden benefits from a loyal customer community, recognised product ranges and excellent online review ratings. Its products have received multiple industry awards.

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Expressions of interest are invited.

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Key highlights:

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• Distinctive premium natural haircare brand.
• Defined consumer niche - serving a specialist consumer segment.
• Products are formulated for curly hair.
• Complementary product portfolio with potential for scaling.
• Established direct-to-consumer e-commerce presence.
• Growing retail and distribution channels.
• Products stocked by leading high street retailers.
• Loyal customer community, with proven international demand.
• Established social media presence - 250k+ followers.
• Portfolio of registered trademarks and brand IP.
• Ongoing international IP development.
• Bolt-on and synergy opportunity for haircare and beauty operators.
• Turnkey solution for owner operators.

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Transaction sought:

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• Project Eden represents a strategic opportunity to acquire an established specialist consumer brand via a pre-packaged Administration sale, where the transaction of the Company’s trade and assets would be completed following the appointment of Administrators.
• Best and final offers are invited by 12:00 hrs (GMT) on Wednesday 4 November 2026.

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Financial snapshot and investment highlights:

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Recognised specialist brand:

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• Recognised specialist haircare brand with a distinctive identity centred around natural ingredients, curl health and products developed for curly hair. The business offers a broad range of products designed to address common haircare needs.

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Established e-commerce and customer community:

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• Direct-to-consumer online platform supported by an established customer base, product reviews and educational content. The brand has developed a community-led approach, providing haircare guidance, product recommendations and tailored curl-care routines.

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Strong growth and demand:

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• Potential strategic acquisition or bolt-on opportunity for beauty, cosmetics, haircare and consumer products operators seeking to expand into the specialist curly haircare market. Scope for growth through product development, wholesale distribution and increased online sales.

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Financial overview:

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• £810k; YTD 2026 Turnover - 7 months.
• £2.0m; FYE 2026 Turnover.
• £2.8m; FYE 2025 Turnover.

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Process, timeline & buyer instructions:

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This is an accelerated M&A opportunity. Interested parties are encouraged to undertake due diligence as a matter of priority.

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All enquiries and communications regarding Project Eden must be directed to Axia, using the details provided below.

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Interested parties will be required to execute a non-disclosure agreement (NDA).

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Prospective purchasers must have immediate access to funding and the ability to transact within an accelerated timeframe.

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Access to a virtual data room will be made available to assist interested parties in preparing an offer. Management meetings may also be arranged following initial discussions.

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The Company and the Proposed Administrators do not assume any obligation to accept any offer for Project Eden’s trade and assets.

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They expressly reserve the right, at their absolute discretion, to sell the trade and assets without prior notice, and to amend, suspend, withdraw, or terminate the sale process described in this statement at any time and without further recourse or liability.

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Expressions of interest requested by: Wednesday 28 October 2026

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Best and final offers invited by: 12:00 hrs on Wednesday 4 November 2026

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It is intended that a transaction will be completed forthwith, subject to acceptance of the offer and contract.

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Interested parties should have immediate access to funding and the ability to transact quickly.

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Contact details:

Graham Thomas

Axia

Tel:01277 312102

Email: graham.thomas@axiavs.co.uk