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Events Sales Manager

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Job Description
We're looking for an Events Sales Manager to drive revenue from private equity and venture capital funds, professional services firms, and mid-market to large corporates, selling sponsorship, hospitality, and brand partnerships across our events calendar, alongside access to the UK's largest board advisor network.<br id="isPasted"><br>This role blends event partnership sales with corporate licence sales: you'll sell sponsorship packages, roundtable and hospitality slots, and brand collaborations tied to our events, as well as network access and talent solutions. You'll own the full sales cycle, from origination and outreach through to close, onboarding, and renewal and play a lead role in building a scalable, repeatable commercial sales function.<br><br><br><br><br><br>
Job Requirements
<ul id="isPasted"><li>Proven track record in event or sponsorship sales, or B2B business development, ideally selling into private equity, venture capital, or professional services environments.</li><li>Experience selling sponsorships, subscriptions, memberships, SaaS, or professional services to senior, multi-stakeholder audiences.</li><li>Strong consultative and value-based sales capability, with the ability to link event exposure, network access, and brand association to commercial outcomes (e.g. talent access, deal origination, growth).</li><li>Confident communicator, able to engage and influence senior stakeholders including partners, directors, and C-suite executives.</li><li>Commercially astute with strong numeracy and the ability to construct clear business cases and ROI/sponsorship value narratives.</li><li>Experience using CRM systems and standard sales productivity tools to manage a multi-strand pipeline.</li><li>Self-motivated, proactive, and comfortable operating with a high degree of autonomy in a fast-paced environment.</li></ul><br><strong>Desirable</strong><br><strong><br></strong><ul><li>Background in events sales, sponsorship sales, professional services, private equity, corporate finance, advisory, or senior talent/board-level recruitment.</li><li>Experience working within a scale-up or high-growth business and contributing to go-to-market and event partnership strategy.</li></ul>
Job Responsibilities
• &nbsp;Build, manage, and convert a qualified pipeline of corporate prospects across private equity, venture capital, legal, accountancy, advisory, banking, and mid-market corporate segments<br id="isPasted">• &nbsp;Identify and map key decision-makers, including partners, managing directors, and senior stakeholders, and execute targeted outreach strategies<br>• &nbsp;Lead the end-to-end sales process: discovery, solution design, proposal, negotiation, and close<br>• &nbsp;Sell corporate licences and associated services, including talent access, deal flow opportunities, and event or brand packages<br>• &nbsp;Deliver structured, commercially focused sales meetings and platform demonstrations (remote and in-person)<br>• &nbsp;Clearly articulate value propositions and ROI to multi-stakeholder buying groups, including C-suite and investment committees<br>• &nbsp;Collaborate with marketing to develop campaigns, events, and content that generate qualified opportunities<br>• &nbsp;Maintain accurate pipeline management, forecasting, and activity tracking within the CRM<br>• &nbsp;Provide market feedback on pricing, packaging, and product development to support ongoing refinement of the corporate proposition<br>• &nbsp;Represent the business at industry events, roundtables, and networking forums to build relationships and enhance brand visibility<br>• &nbsp;Contribute to the development of sales playbooks, collateral, and processes to support scaling of the commercial function<br><br><strong>Targets and KPIs<br></strong><br>• &nbsp;Generate £[targeted] combined event/sponsorship and corporate licence revenue per month.<br>• &nbsp;Achieve a minimum of 50% retention and expansion across repeat event sponsors and corporate accounts year-on-year.<br>• &nbsp;Build long-term, revenue-generating client relationships with clear event partnership and account growth trajectories.<br><br><strong>Role Characteristics<br id="isPasted"></strong><ul><li>High autonomy with direct exposure to senior leadership.</li><li>Dual focus on revenue generation through event/sponsorship partnerships and corporate network licences.</li><li>Focus on relationship building and commercial outcomes.</li><li>Opportunity to contribute to the development of a scalable commercial sales function spanning live events and subscriptions.</li></ul><br><br><br><br><br><br>
Job Benefits
<ul><li>Salary aligned with your skills and expertise</li><li>25 days holiday allowance plus statutory public holidays</li><li>A clear progression route to further your career</li><li>Flexible benefit and well-being schemes</li><li>Birthday leave</li><li>2 giving back days per year. We encourage our team to support the wider community by providing paid leave to work with local charities or good causes</li><li>A hard working, fun and professional working environment</li><li>Enhanced family friendly policies, including enhanced Maternity pay</li><li>36.25 hour working week</li></ul>
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Stage 1

All businesses encounter health problems. These may be short term and through no fault of the directors, they may result from under investment or over ambitious expansion. These ailments aren’t always critical. They might be just a blip. But leaving them unchecked is a risky business. The sooner you speak to us, the more we can do to improve your situation. We fully recognise that business difficulties arise from a broad range of factors which are sometimes outside of the directors/business owners control.

Stage 2

All businesses encounter health problems. These may be short term and through no fault of the directors, they may result from under investment or over ambitious expansion. These ailments aren’t always critical. They might be just a blip. But leaving them unchecked is a risky business. The sooner you speak to us, the more we can do to improve your situation. We fully recognise that business difficulties arise from a broad range of factors which are sometimes outside of the directors/business owners control.

Stage 3

All businesses encounter health problems. These may be short term and through no fault of the directors, they may result from under investment or over ambitious expansion. These ailments aren’t always critical. They might be just a blip. But leaving them unchecked is a risky business. The sooner you speak to us, the more we can do to improve your situation. We fully recognise that business difficulties arise from a broad range of factors which are sometimes outside of the directors/business owners control.