Dr Dan Plumley
Dan Plumley is an established academic leader with a strong external presence in both the sport business sector and media. He has over 15 years’ experience teaching and researching in the field of applied sport finance, analysing areas such as performance measurement, governance and regulation, and competitive balance, all under the broader research area of the economics and finance of professional team sports, which has defined his career.
In his current role, Dan is an associate head in the Sheffield Business School at Sheffield Hallam University and is responsible for leading a portfolio of business development and knowledge exchange activity.
Dan regularly presents at major international sport management conferences and has contributed to over 30 peer-reviewed publications in the sport business and finance field. He has also published his own textbook titled ‘The Economics and Finance of Professional Team Sport’. He is an active researcher, delivering funded projects for the Economic and Social Research Council (ESRC).
Dan is a Chartered Global Management Accountant (CGMA) and regularly consults with the industry on sport finance matters. He is a recognised commentator in the global media on sport finance and is also a trustee and independent non-executive director (INED) with the English Football League (EFL) in the Community.
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